Heineken

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The DraughtKeg (Technical Innovation)

We positioned the DraughtKeg at the intersection of tradition and futuristic convenience. The goal was to demystify the new "mini-keg" format while maintaining premium appeal.‍

• The Concept:
  "HDK101" — We treated the beer vessel like a high-tech gadget.
• Visual Strategy:
  We utilized a "techno-utilitarian" aesthetic with digital grids and sleek typography. The interactive components turned the complex "Chill, Click, Draught" instructions into an engaging user journey, proving that convenience didn't mean compromising on quality.

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Red Star Soul (Cultural Authenticity)

This campaign required a shift from corporate advertiser to cultural patron. The objective was "Music. Recognition. Respect." — celebrating the legacy of R&B and Soul rather than just sponsoring it.

• ‍The Concept:
  Honoring the genre's legends (Erykah Badu, Common, Raphael Saadiq) through art.

• Visual Strategy:
  We designed lush, vector-based landscapes that integrated the iconic green bottle with organic, soulful textures. This authentic design language resonated with the community, positioning Heineken as a genuine supporter of musical history.

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