LG Electronics
Following a successful pitch for the US digital agency of record, we were tasked with redefining LG's digital presence. The goal was to shift the brand perception from a hardware manufacturer to a lifestyle enabler—moving beyond "specs" to "experience."
Year
2007
Scope
Design, UI, Banners
Timeline
N/A
We developed a holistic design system centered on "Humanizing Technology Through Integrated Digital Experiences." By utilizing a clean, minimalist design language with deliberate white space, we allowed LG’s innovative products to take center stage without overwhelming the user.
- Minimalist Aesthetic:
Leveraged sophisticated white space to signal quality and approachability. - Cross-Category Unity:
Successfully bridged the gap between washing machines, mobile phones, and home theater systems under one digital roof. - Enduring Impact:
Established interaction models and visual hierarchies that set the standard for LG's digital identity in the US market.
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