LG Electronics

The work created here was made after we won the pitch for its US digital agency. Most of the focus was on "Humanizing Technology Through Integrated Digital Experiences."

It demonstrates a holistic approach to digital brand building - creating cohesive experiences that make advanced technology feel approachable and lifestyle-integrated. I did must of the interactions and digital branding still being used today.

We utilized a clean, minimalist design language that lets LG's innovative products take center stage. Unified experience across diverse product lines (appliances, mobile, entertainment). A visual hierarchy and white space that communicates quality and sophistication. I felt like we created a comprehensive digital brand experiences that balance technical innovation with human-centered design which is crucial for technology brands entering competitive markets.