Case study · Pharma UX

We rebuilt pharma’s most obstructive component so it passes WCAG 2.2.

Typical:bolted on as an afterthought
Ours:designed with the page

The problem

Every pharma site carries Important Safety Information, usually in a sticky tray added late in the build. Regulatory review often sets its size, but rarely its design. It hides whatever a keyboard user is focused on, reads twice to screen readers, and can't be dismissed. It exists for regulatory reasons, so it can't simply go away.

What we changed

Six fixes, each mapped to WCAG and an Ansanm™ band
Problem in a typical trayOur fixWCAG referenceAnsanm band
Covers the focused elementScroll padding matches the tray at whatever height review sets, so focus is never hidden2.4.11 Focus Not ObscuredPhysical band, Ansanm Framework
Read twice by screen readersOne full copy inline; the tray is a summary that links to it1.3.2 Meaningful SequenceDigital band, Ansanm Framework
Never goes awayDocks once the full section is reached; minimize persists for the session2.4.11Cognitive band, Ansanm Framework
Mouse-only toggleNative button with aria-expanded and aria-controls; Esc collapses2.1.1, 2.1.2, 4.1.2Physical band, Ansanm Framework
Breaks on small screensBecomes a one-line button at 320px or 400% zoom1.4.10 ReflowContextual band, Ansanm Framework
Slides in regardless of settingsNo slide under reduced motion2.3.3 (AAA)Environmental band, Ansanm Framework

How it works on this site

The tray at the bottom of this page is the case study. Tab to it, expand it, then scroll to the full section and watch it step aside.

Results

Passes the WCAG 2.2 AA criteria above, tested with NVDA, VoiceOver, and TalkBack. This site is the live proof: the tray on every page is the rebuilt component.

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IMPORTANT ACCESSIBILITY INFORMATION

INDICATION: Design Lady is indicated for organizations whose websites, documents, and campaigns must work for every person who uses them.

Do not launch if your site has images without alt text, text contrast below 4.5:1, or form fields without labels.

SIDE EFFECTS of inaccessible design may include lost customers, failed procurement reviews, and federal lawsuits (3,117 filed in 2025).

Tell your developer if you rely on an overlay widget. In 2025, 24.9% of website accessibility lawsuits targeted sites that had one installed.

Please see full Prescribing Information: the 5-minute self-audit