While working at Organic, Inc. The team and I worked on numerous mastheads and banners for BankofAmerica.com. They all demonstrate sophisticated understanding of financial services marketing - balancing promotional messaging with the trust and security expectations of banking customers. Here are a few:
Lead with clear, quantifiable benefit ($50 statement credit) rather than complex terms. Clean, uncluttered design that prioritized the offer while maintaining Bank of America's trustworthy brand standards.
Addresses primary consumer concern about credit card fraud. Features diverse, relatable customers to build emotional connection. "A fast fix if fraud happens" communicates both prevention and resolution.
Multiple creative executions testing different approaches to drive mobile app adoption. They were designed to meet users where they are in their digital banking journey. They maintained brand integrity across different promotional focuses.
