Gamifying Oral Health Education for Families
Turn routine dental hygiene into an engaging, educational adventure that appeals to both children and parents. Utilized Aquafresh's relatable superhero character that makes oral health protection exciting rather than mundane. Brilliant strategic positioning that personifies the oral health threat, making prevention tangible for children by turning sugar into a villain. "Active Defense" language gives families agency in their oral health journey by empowering them.
Adapted core messaging for different times of year (Spring health, Halloween candy awareness) July 4th patriotic content connects oral health to American family values. "Give Sugar Acid a Scare" Halloween campaign makes learning fun and memorable.
We focused on content that educates children while providing parents with practical guidance and kept with scientific credibility ("Sugar Acid Protection from Fluoride" messaging balances fun with legitimate oral health science). Educational content designed to influence daily habits to influence behavioral change, not just product awareness.
