I was able to work on the launch of this drug when it first came to market and was created all the digital assets that it needed. The first task was to create an iPad Detailer for Reps to take to doctors to teach their patients about the drug when used. Myrbetriq was the first in its class of drug and it was exciting to reimagine how to make pharmaceutical advertising mainstream despite its restrictive Important Safety Information. I completed this assignment learning a great deal about urinary diseases and bladder control by launching a Health Care Professional experience that was informative to doctors, nurses, urologists, pharmacists, etc.
The pieces of this work can’t be shown in my portfolio online. However, you may request it on my contact page.